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Michigan Virtual University’s Brand Gets a Refresh

By Author Profile Photo Michigan Virtual

Michigan Virtual University®, a nonprofit organization that supports the growth and development of digital learning in Michigan’s K-12 schools, has recently undergone a rebrand. Michigan Virtual University, along with the Michigan Virtual School®, will now be known as Michigan Virtual™. The modern, clean design of the new brand elements reflect the company’s continued commitment to improving education and improving lives.

Michigan Virtual has nearly 20 years of experience working with schools in Michigan to provide quality online courses for students, unique educational research services for national, state and local policy leaders and online training support for school personnel,” said Jamey Fitzpatrick, President and CEO of Michigan Virtual. “During that time, we have developed different programs and services with associated sub-brands. We listened to our stakeholders as part of our recent strategic planning efforts and have decided to consolidate and refresh our overall brand and discontinue a reference to university and school. This new approach not only simplifies and streamlines our communication with students, parents and school personnel, but is also reflective of the transformational changes taking place within the organization.”

In addition to refreshed logos, Michigan Virtual and its research institute, Michigan Virtual Learning Research Institute®, have new websites that utilize modern, clean design, and are ADA compliant, ensuring that all users find helpful information and resources quickly and easily. They can be found at michiganvirtual.org and mvlri.org, respectively.

Michigan Virtual’s new brand will maintain the company’s 19-year history while carrying the organization on into the future, positioning the nonprofit for further success and development in the areas of online and blended learning for students and educators, and best-in-class research in these areas.

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