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2025-2030
Michigan Virtual
Strategic Plan

Education is changing faster than ever, and so are we.

What we do.

Michigan Virtual continues to engage in impactful initiatives to support Michigan’s K-12 system. Consistent with its mission to maximize learning and teaching by bringing together the best in people and technology, Michigan Virtual supports Michigan K-12 schools by providing:

  • Best-in-class online courses for students in grades 6-12 taught by highly qualified, Michigan-certified teachers, as well as online content to power local virtual programs.
  • Practitioner-oriented research in ed tech innovation, as well as in online and blended learning that tracks outcomes of the entire sector.
  • Flexible, scalable, on-demand, and job-embedded professional development for educators in partnership with our state’s leading educational organizations.
  • Expert consulting services to help administrators enhance virtual programs, create micro-schools, develop strategic plans, drive systemwide transformations, foster positive school culture, and integrate research for sustainable success and growth.

Last year, over 170,000 students used an online instructional service or enrolled in a supplemental course from Michigan Virtual. In addition, we provided more than 95,000 school and daycare personnel with professional development programming, serving 99% of all LEAs, 100% of public school academies, and 77% of all nonpublic schools in the state.

Strategic Priorities and Accelerants

Our mission, vision, & values

The following mission, vision, and values represent who we are as an organization and the values we aim to embody in our everyday work:

Our Mission

Maximize learning and teaching by bringing together the best in people and technology.

Our Vision

Be Michigan’s leader for innovation in education.

Our Values

Our Strategic Priorities

What we are focused on

Drive Educational Change

Urgency is increasing in our stakeholders to design, develop, and deploy new educational models that serve diverse learner needs. We partner with educational leaders and empower them with the tools and insights needed for transformation, positioning ourselves as thought leaders in forecasting and adapting to emerging trends in the future of learning. Key to our strategy is forming collaborative partnerships with like-minded educational organizations. These alliances enhance our capacity to introduce and implement innovative and transformational learning models, ensuring learning communities are well-prepared for the future.

Broaden Student Pathways

Many students have difficulty seeing the relevance of their learning, struggle with engagement, and often do not have a clear vision for their future. We will enrich students’ educational journey by expanding access to a diverse array of engaging core and high-interest elective offerings. We’ll focus on preparing students for success beyond school, equipping them with the skills and knowledge needed for both college and careers. To achieve this, we aim to collaborate with Michigan employers, higher education institutions, education associations, and industry partners to integrate a variety of approaches, such as job-ready certifications, real-world project-based learning, virtual internships, tutoring services, career coaching, and innovative capstone experiences. These approaches will embrace a mix of traditional semester-length delivery models as well as new flexible learning structures.

Power Professional Learning

Michigan sits on top of an unprecedented need for talent development. We will scale our professional learning services while providing positive experiences that people want to tell their friends and colleagues about. We will accomplish this by partnering with Michigan organizations and others whose work directly or indirectly impacts students, education personnel, or the educational system. We will offer high-quality, in-person and online options that reach more than 100,000 learners while maintaining fidelity, affordability, and designing with all learners in mind.

Our Strategic Accelerants

What helps us achieve our priorities

Evolve Digital Ecosystems

Users expect secure systems that are easy to use. We commit to evolving our digital ecosystem to address both needs. By “digital ecosystem” we mean the infrastructure and technologies we use to provide services to our stakeholders or support our staff. By providing safe, secure, yet easy to use platforms, we believe we will accelerate the work on our three strategic priorities.

Be a Talent Destination

Our employees are our most valuable assets. We want to attract and retain top-tier talent. We do this by making Michigan Virtual an exceptional place to work where people get to do engaging work with interesting people, have appropriate flexibility and work-life balance, and are compensated fairly.

Promote Fiscal Health

To achieve our priorities and fulfill our mission, we must be financially prudent. This means investing in new areas of growth and advancement while also operating in a sustainable and responsible manner. Striking the proper balance will allow us to better serve our stakeholders through increased offerings and quality service.

Our Priority Metrics

How we will measure success

1. DRIVE Educational Change

Ignite Transformation
Cultivate engagement in at least 400 learning communities to test, adopt, or scale a portfolio of educational innovations.

Grow Impact
100 or more learning communities self-report actionable implementation of new learning models and innovations for local needs based on support from Michigan Virtual.

Sustain Diverse Partnerships
Maintain multi-year partnerships in at least 25% of the learning communities while focusing on at least 25% of the communities identified as high-need areas by the state annually.

2. BROADEN Student Pathways

Expand Access
Expand college and career readiness enrollments from 4,000 to 8,000 or more annually.

Grow External Partners
Develop at least 10 strategic alliances with employers, higher education institutions, or education/business
associations that result in expanded career pathway programming for Michigan’s secondary students.

Offer Real World Opportunities
Develop and launch at least 15 student-facing educational offerings or services that include new and compelling features such as flexible learning structures, certification readiness, real-world project-based learning, virtual internships, tutoring services, career coaching, or innovative capstone experiences.

3. POWER Professional Learning

Scale Learning
Double completed professional learning hours from 750,000 to 1.5M or more annually.

Inspire Ambassadors
70% of respondents will give us a 9 or 10 (out of 10) annually to the following question: “How likely is it that you would recommend Michigan Virtual to a friend or colleague?”

Our Accelerant Metrics

How we measure success

Evolve Digital Ecosystems

Ensure Security and Data Privacy
Achieve compliance with internationally recognized security controls (e.g., CIS Critical Security Controls v8, IG1 and IG2) and data governance standards (e.g., TrustEd Apps).

Offer Ease of Use
75% of respondents will agree or strongly agree that our systems and processes are easy to use.
We will assess in 5 areas:

  • Overall – Michigan Virtual is easy to use.
  • Search – Michigan Virtual makes it easy to find what I am looking for.
  • User Management – Michigan Virtual makes it easy to create a user account or recover my
    login information.
  • Registration/Enrollment – Michigan Virtual makes it easy to enroll in a course.
  • Pacing/Grading – Michigan Virtual makes it easy to see how well I am doing in my course.

Be a Talent Destination

Maintain Employee Satisfaction
90% or more of staff are highly satisfied with working at Michigan Virtual.

Promote Fiscal Health

Balance Budgets
Operate in the black except for Board-approved strategic uses of reserves.

What's next?

Building together toward a better future

As we look forward to the ambitious and necessary work in this Strategic Plan, we’re reminded about the role Michigan Virtual plays as a statewide leader for learning and innovation.

Michigan Virtual continues to shape and illuminate educational innovations throughout Michigan’s K-12 system. As we move forward, we are excited to explore new approaches in classrooms, conduct research, and develop visionary experiences for the future of learning.

Our goal is to expand student experiences and improve student outcomes by embracing diverse perspectives and innovative ideas. If you’re interested in exploring partnerships and possibilities with Michigan Virtual, we invite you to reach out and discover how we can learn and work together!

Our Board of Directors

Our board of directors governed the creation of this strategic plan by positing a vision for what’s needed to move Michigan education forward and laying a clear framework for how Michigan Virtual is uniquely positioned to contribute to this vision. The powerful thinkers on our volunteer board of directors represent business, industry, higher education, K-12 education, and state government.

Jamey Fitzpatrick

Jamey Fitzpatrick

Jamey Fitzpatrick, President and CEO, Michigan Virtual serves as a catalyst for change and a champion of innovation in education. Mr. Fitzpatrick provides strategic leadership for Michigan Virtual, a Michigan-based nonprofit organization focused on advancing both learning and teaching through research, practice, and partnerships. In addition to his previous leadership roles at the Michigan Department of Education and Saginaw ISD, Jamey also worked in the private sector for Pitney Bowes Corporation. Mr. Fitzpatrick serves on the Board of Trustees for Olivet College in Olivet, Michigan.  He is also a Board member for the Virtual Learning Leadership Alliance (VLLA), a nonprofit association of some of the most innovative K-12 virtual programs in the US.

Amanda Wagenschutz

Amanda Wagenschutz

Amanda Wagenschutz is vice president of people and culture operations for CMS Energy and its principal subsidiary, Consumers Energy. Wagenschutz is responsible for operationalizing the company’s talent strategy across the organization, with a focus on cultivating the company’s purpose-driven culture and creating a positive experience for all co-workers.

Passionate for leadership coaching, organizational development, and high-performing teams, Wagenschutz has been a people leader and change-maker for more than 20 years. Since joining the company in 2012, her commitment to a world-class experience for all co-workers has been the core of her Consumers Energy career.

Wagenschutz holds a master’s degree in management with a concentration in human resources from Walsh College. She earned a bachelor’s degree from Oakland University, where she focused on human resources development and specialized in training and development.

Stephanie Teasley

Stephanie Teasley

Dr. Stephanie Teasley is a Research Professor in the School of Information at U-M and has been on the faculty there since 1996. She has a Ph.D. in cognitive psychology from the University of Pittsburgh where she worked in the Learning, Research and Development Center (LRDC). Her research investigates issues of collaboration and learning, specifically how sociotechnical systems can support effective collaborative processes and successful learning outcomes. She has served as the president of the Society for Learning Analytics Research (SoLAR) and the chair of the International Alliance for the Advancement of Learning in the Digital Era (IAALDE).

Darrell Burks

Darrell Burks

After graduating from I.U. with a Bachelor of Science in finance in 1978, Mr. Burks joined PricewaterhouseCoopers in Indianapolis, he later transferred to Detroit. He received a CPA certification in 1980. Burks was admitted to the partnership in 1991. For over 30 years, Mr. Burks delivered a full range of audit and related business advisory services to clients in the retail, government, higher education sectors, as well as real estate, manufacturing, and financial services companies. Mr. Burks was the partner in charge of the education and nonprofit practice for the Midwest Region of PWC, he retired in June 2012.

Mr. Burks is recognized as a leader and key decision-maker in the City of Detroit; he was appointed by the Governor of Michigan to the Detroit Financial Advisory Board.

Brian Broderick

Brian Broderick

Brian Broderick serves as the executive director of the Michigan Association of Non-public Schools. In that role, he serves as the state representative to the Council of American Private Education. He chairs the Schoolcraft College Board of Trustees and sits on the Boards of Michigan Youth in Government, the Felician Sisters Childcare Centers, and the Education Alliance of Michigan.

Mr. Broderick earned a Master’s Degree in Public Administration from Wayne State University in 1998, a law degree from the University of Detroit Mercy in 1991, and a bachelor’s degree from the University of Notre Dame in 1988.  He is a member of the State Bar of Michigan.

Brian and his wife, Donna reside in Plymouth. They have two children in college.

Prentiss Brown

Prentiss Brown

Prentiss Brown is an attorney with Prentiss M. Brown, P.C., St. Ignace, engaged in the representation of Native Americans. He is a former prosecuting attorney for Mackinac County and general law practitioner. Mr. Brown is a member of the First National Bank of St. Ignace’s board of directors. A graduate of the University of Iowa College of Law, he is a member of the State Bar of Michigan and Iowa State Bar Association. He earned his bachelor’s degree at Albion College. Mr. Brown is a senior judge of the Saginaw-Chippewa Tribal Court in Mount Pleasant.

Rossi-Ray Taylor

Rossi Ray-Taylor

Rossi Ray-Taylor, PhD., is the president and CEO of Ray.Taylor and Associates, L.L.C., a consultancy that specializes in program evaluation, school transformation and turnaround, equity audits, and executive coaching. She is the former superintendent of Ann Arbor Schools, deputy superintendent for instruction for the Lansing Public Schools, and the former executive director of the national nonprofit organization Minority Student Achievement Network.

Dr. Ray-Taylor holds bachelor’s and master’s degrees from Michigan State University. Her Doctorate of Philosophy in Educational Psychology with a specialty in learning & cognition and measurement & evaluation is also from Michigan State.

Daniel F. Kiblawi

Daniel F. Kiblawi, retired, is the former president and CEO of Egelhof Controls Corporation, a multi-national automotive supplier specializing in control devices for air conditioning systems. He positioned the company for future success and growth by leading the transition to the electric and hybrid vehicle market for air conditioning and battery cooling control devices. The company’s product line was revamped and the value content per vehicle was increased several-fold. Prior to that, Kiblawi held a variety of executive and leadership positions in the Automotive Tier 1 industry.  He holds a bachelor’s degree in mechanical engineering, a master’s degree in mechanical engineering, and an MBA from Michigan State University.

Wendy Zdeb

Wendy Zdeb

Wendy Zdeb became the Executive Director of the Michigan Association of Secondary School Principals (MASSP) in August of 2011. Wendy spent 16 years in public education, six years as a teacher, and 10 years as an administrator. She began her career as a teacher and a coach at Warren Fitzgerald High School. She then went on to become AP and AD at St. Clair High School in St. Clair County. Wendy concluded her career in public education as the principal at Rochester High School. She has an education specialist degree and a master’s in educational leadership, both from Saginaw Valley State University and a bachelor’s degree in English and history from Western Michigan University.

Brendan Guenther

Brendan Guenther

Brendan Guenther is MSU’s first Chief Academic Digital Officer. Deployed in a leadership capacity for the Innovation Hub for Learning and Technology at MSU, he oversees online programs and MSU’s digital strategy. Brendan’s career focuses on supporting transformative educator practice with learning technology.

Brendan has been promoted through numerous professional roles over the past two decades. As part of MSU’s Virtual University, he oversaw daily operations providing faculty development, instructional design, universal design, agile software development, and technical support for online instructors and blended learning.

Brendan earned his bachelor’s degree in Telecommunications and a Masters in Educational Administration from MSU and is all but done with a Ph.D. in Higher Education Administration at MSU.

Michael Rice

Dr. Michael Rice

Dr. Michael F. Rice was appointed Michigan’s 45th superintendent of public instruction by Michigan’s State Board of Education in May 2019. Prior to his start at the Michigan Department of Education, Dr. Rice served 17 years as a local district superintendent: 12 years as superintendent in Kalamazoo, Michigan and five as superintendent in Clifton, New Jersey. Dr. Rice began his career in public education in the Washington, D.C. Public Schools, where he taught high school French and founded and coached an award-winning speech and debate program. He graduated from Yale University with a bachelor’s degree in psychology with honors and from New York University with a master’s degree and doctoral degree in public administration, also with honors.

Jeff Williams

Jeff Williams

Jeff Williams, M.A., M.B.A., is the director of the Community Data and Research Lab at the Johnson Center for Philanthropy, Grand Valley State University. In this role, he provides insights into nonprofit and philanthropic organizations and activities, supervises research and technical staff, and is a member of the Johnson Center’s leadership team. He holds professional certifications in project management (PMP) and information systems security (CISSP).

Before joining the Johnson Center, Williams served as the CEO of Public Sector Consultants and has been a keen observer of Michigan Virtual since its inception in 1998. He currently serves on boards or advisory councils for the Capital Region Community Foundation, the Wharton Center for the Performing Arts, and the Council of Michigan Foundations.

Tiffany Taylor

Tiffany Taylor

Tiffany C. Taylor boasts 20 years of experience in education, non-profit, and the public sector. Formerly, she led Teach For America–Detroit as an Executive Director and later advanced TFA’s 51 regions as a national vice president. Now, Tiffany is a Partner and Chief People and Impact Officer at Global Silicon Valley Ventures, targeting the expansive global education and workforce sector. Actively engaged in her community, she holds positions with the Joyce Ivy Foundation, Black Family Development Institute Training, Tutored by Teachers, the AI Education Project and more. Recognized by the Walker’s Legacy Foundation and Microsoft for her contributions, Tiffany champions economic development and educational innovation. A Detroit native and Detroit public school graduate, Tiffany holds degrees from the University of Michigan, St. Joseph’s University, the University of Maryland, and has completed an executive leadership program at Harvard Business School.

Brandy Johnson

Brandy Johnson

Johnson was selected as the President of MCCA in December 2021. Prior to this role, she served in the Governor’s administration, first as Governor Whitmer’s education policy advisor and later as a manager of the Office of Sixty by 30 within the Michigan Department of Labor and Economic Opportunity. In 2010, she founded the Michigan College Access Network and served as its Executive Director until 2019. Johnson also was an education policy fellow under Governor Jennifer Granholm. Johnson earned her bachelor’s degree in political science from Arizona State University and her master’s degree in public policy from the Gerald R. Ford School of Public Policy at the University of Michigan. Johnson was also appointed by Governor Whitmer to represent Michigan on the Midwest Higher Education Compact and served on Governor Snyder’s 21st Century Education Commission. She lives in East Lansing with her husband, Will Repko, and their two small children. 

John Severson

Dr. John Severson

Dr. Severson is the Executive Director of MAISA. Previously, he served as Superintendent of Muskegon Area Intermediate School District, Superintendent of Harper Creek Community Schools, Administrator of Community Education for Portage Public Schools, Principal of Harper Creek High School, and has held several positions in alternative educational programs. Dr. Severson holds a master’s degree in Educational Leadership and a doctorate in Educational Leadership from Western Michigan University. Dr. Severson has championed successful projects with the local Chamber, Foundation, United Way, Rotary, multiple health organizations, businesses, private and public community organizations, legislative leaders, higher education institutions, parents, students, staff, and local school districts. He recognizes that we must take a whole-child approach when solving problems. Most importantly, John states, “Amazing outcomes will happen for the children we serve when we work as one.” John has a passion for working with teams to develop systems that ensure every child’s success. He believes the problems we face today can only be solved when we collaborate and build strong relationships to solve problems through the lens of those we serve. As the director, he will focus on those best practices that ensure all students are well, graduate on time, and have great futures.

Chandra Madafferi

Chandra Madafferi

Chandra’s primary focus as MEA’s president is lifting up the education profession and building up our next generation of educators.

Chandra has almost 20 years of experience in the classroom, having taught special education, online credit recovery and health, including health for English language learners.

After beginning her teaching career in Oakland County’s Huron Valley Schools, she moved to Novi Community Schools, where she spent most of her career until becoming MEA’s vice president in 2017.

While teaching, Chandra maintained a full-time administration position for over 10 years in Bloomfield Hills Schools as a coordinator for SCAMP, a summer program for people with disabilities ages 3-26.

Chandra received a bachelor’s degree in special education, health education and therapeutic recreation from Central Michigan University. She earned a master’s degree in education from the University of Michigan-Dearborn, with endorsements in learning disabilities and cognitive impairments. She also completed a two-year program at Oakland University’s Galileo Institute for Teacher Leadership. In addition, Chandra is an alumna of Michigan State University’s Education Policy Fellowship Program.

Let's work together.

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