The task of leadership is building collective efficacy. We need to get our teams to work and act as such, moving and doing with a shared purpose! As organizational leaders, our goal is to help make sense of our world and give that sense to others ensuring our schools and communities are responding to shared understanding. A leader’s communication competency determines their capacity for success. Primary tenets of communication, building a culture, and understanding generational and cultural expectations will prepare you for the inevitable crisis that will occur and allow you to leverage your competency in communication to reduce harm and restore normalcy.
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