LANSING — Michigan Virtual announces the recent addition of Linda Frederickson as their Marketing, Sales & Communications Manager. Frederickson will direct Michigan Virtual’s marketing, sales and communication strategies across all divisions of the organization to ensure that marketing, outreach, sales and branding activities align with the corporate mission and vision. Michigan Virtual was established by the State of Michigan in 1998 to serve as a champion for online learning.
“Linda joins Michigan Virtual during a time of explosive growth in online learning. Her experience and expertise in marketing and sales is extensive and I know she will make a significant impact leading our outreach activities to Michigan’s K-12 community,” said Michigan Virtual’s President Jamey Fitzpatrick.
Prior to joining Michigan Virtual, Linda was the Vice President, Sales & Marketing for Lansing Entertainment & Public Facilities Authority. In that role, she managed the sales department for the Lansing Center while directing both marketing and sponsorship for all facilities and events, including the Lansing Center, Oldsmobile Park, the Lansing City Market, the Common Ground Music Festival, the Entertainment Express and numerous annual events produced by the authority. She played a significant role in developing the marketing and sponsorship components of the Common Ground Music Festival.
Frederickson was also part of the leadership team that brought professional baseball to Lansing. Linda joined the Lansing Lugnuts organization as Director of Marketing in 1996, to develop and implement marketing and game-day experience infrastructure. She was promoted to Assistant General Manager in 1999. Linda began her professional career in shopping center management, with Forbes/Cohen Properties. She spent nearly 12 years as Marketing Director for the organization at two different properties: Lakeview Square Mall in Battle Creek and Lansing Mall in Lansing.
Linda sits on the Metropolitan Board of Directors for the YMCA of Lansing, and chairs that organization’s marketing committee. She is a member of the Michigan History Foundation’s Jingle Ball steering committee and also a member of the American Advertising Federation’s local advertising club. Linda volunteers for her church and local hospital. She resides in Charlotte with her husband, Mark, and their two daughters.