Frederickson joins Michigan Virtual as marketing, sales & communications manager

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LANSING — Michigan Virtual announces the recent addition of Linda Frederickson as their Marketing, Sales & Communications Manager. Frederickson will direct Michigan Virtual’s marketing, sales and communication strategies across all divisions of the organization to ensure that marketing, outreach, sales and branding activities align with the corporate mission and vision. Michigan Virtual was established by the State of Michigan in 1998 to serve as a champion for online learning.

“Linda joins Michigan Virtual during a time of explosive growth in online learning. Her experience and expertise in marketing and sales is extensive and I know she will make a significant impact leading our outreach activities to Michigan’s K-12 community,” said Michigan Virtual’s President Jamey Fitzpatrick.

Prior to joining Michigan Virtual, Linda was the Vice President, Sales & Marketing for Lansing Entertainment & Public Facilities Authority. In that role, she managed the sales department for the Lansing Center while directing both marketing and sponsorship for all facilities and events, including the Lansing Center, Oldsmobile Park, the Lansing City Market, the Common Ground Music Festival, the Entertainment Express and numerous annual events produced by the authority. She played a significant role in developing the marketing and sponsorship components of the Common Ground Music Festival.

Frederickson was also part of the leadership team that brought professional baseball to Lansing. Linda joined the Lansing Lugnuts organization as Director of Marketing in 1996, to develop and implement marketing and game-day experience infrastructure. She was promoted to Assistant General Manager in 1999. Linda began her professional career in shopping center management, with Forbes/Cohen Properties. She spent nearly 12 years as Marketing Director for the organization at two different properties: Lakeview Square Mall in Battle Creek and Lansing Mall in Lansing.

Linda sits on the Metropolitan Board of Directors for the YMCA of Lansing, and chairs that organization’s marketing committee. She is a member of the Michigan History Foundation’s Jingle Ball steering committee and also a member of the American Advertising Federation’s local advertising club. Linda volunteers for her church and local hospital. She resides in Charlotte with her husband, Mark, and their two daughters.

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About Michigan Virtual

Michigan Virtual™ (formally known as Michigan Virtual University®) provides online courses for Michigan students, professional development for educators and is the parent organization of the Michigan Virtual Learning Research Institute®. As a nonprofit organization with more than 20 years of experience, Michigan Virtual is Michigan’s leading voice in online education. Visit us at michiganvirtual.org.

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Limited Course Capacity

We’re sorry to inform you that we have reached capacity for several of our Semester 1 and Trimester 1 courses. You’ll notice when attempting to enroll students in our Student Learning Portal that some courses are unavailable. While we are no longer accepting new enrollments for these courses at this time, many courses continue to remain open for enrollment.

With many students across the state 100% remote, demand for our online courses is greater than ever before. Because every course we offer is taught by a Michigan-certified teacher, this high volume of enrollments has created capacity issues for our teachers who provide each and every student with individual feedback.

While the Michigan Virtual team anticipated and planned for significant increases in student enrollments this Fall, the increased demand we’ve experienced has been unprecedented. As a result, we are taking steps to hire even more part-and full-time teachers to support larger numbers of student enrollments for Semester 2 as well as for Trimester 2 and 3. 

For schools that still need online learning options this year, please fill out the form at the bottom of our virtual pathways page to meet with someone to discuss other solutions. While some of our teacher-led courses are full, we may still have the capacity to help you in upcoming terms or can discuss timing to implement a whole-school or collaborative program in which local teachers from your school/district use our online course content to teach students. We also have free course content and resources available for you to use.

We know this is an incredibly stressful time for all, and we’re sorry if the courses you’re looking for are unavailable. We never want to turn away a student who wants to learn from us. Our top concern, however, is student success, and we have a policy to not take on additional enrollments if we cannot guarantee that all students will have a quality online learning experience. 

We appreciate your patience and understanding as we navigate the unusually high volume of enrollments we are receiving.